The Italian territory is dotted with thousands of small but highly valuable cultural assets. The value attributed to a cultural asset increasingly depends on the degree of use it is capable of obtaining from an audience of users. At the same time, new technologies have taken root in every range of users to the point of changing behavior and habits.
This requires an update of the tools for using existing heritage, through the interaction between new technologies and cultural heritage with narrative, educational and cultural tourism purposes.
proposes a methodology for the enhancement of cultural heritage of historical-artistic value but external to the major tourist flows, experimenting with a format of technological tools and narrative languages oriented towards the new generations applied to the existing heritage.
implements new models of interaction between the public and heritage, flanking and supporting the current management systems of “minor” cultural heritage, which can be visited in limited moments during the year and often supported only by voluntary resources.
is interactive, engaging, accessible, aimed at Italian and foreign visitors of all ages.
The church of San Fiorenzo in Bastia Mondovì (CN) is the first experimental application of hinc on a cultural asset (2021).
Hinc expands its portfolio by adding in 2023 two new interactive itineraries in Valle Grana.
Hinc expands its portfolio by adding in 2023 two new interactive itineraries in Valle Grana.
hinc [heritage is the new cult] is a project by
in partnership with
with the support of
in collaboration with
with the patronage of
creative team
Project conception, research and copywriting, video-animations
Communication, research and copywriting, web design
Graphics: Osmosi
Photography and video footage: Oliver Migliore
3D Graphics: Clément Carles
Voices: Alice Gallouin, Brando Carasso, Matteo Ghisolfi, Stefanie Mellano