THE PROJECT

The Italian territory is dotted with thousands of small but highly valuable cultural assets. The value attributed to a cultural asset increasingly depends on the degree of use it is capable of obtaining from an audience of users. At the same time, new technologies have taken root in every range of users to the point of changing behavior and habits.


This requires an update of the tools for using existing heritage, through the interaction between new technologies and cultural heritage with narrative, educational and cultural tourism purposes.

hinc

proposes a methodology for the enhancement of cultural heritage of historical-artistic value but external to the major tourist flows, experimenting with a format of technological tools and narrative languages oriented towards the new generations applied to the existing heritage.

implements new models of interaction between the public and heritage, flanking and supporting the current management systems of “minor” cultural heritage, which can be visited in limited moments during the year and often supported only by voluntary resources.

is interactive, engaging, accessible, aimed at Italian and foreign visitors of all ages.

San Fiorenzo

The church of San Fiorenzo in Bastia Mondovì (CN) is the first experimental application of hinc on a cultural asset (2021).

Santa maria della valle

Hinc expands its portfolio by adding in 2023 two new interactive itineraries in Valle Grana.

cappella dei santi bernardo e mauro

Hinc expands its portfolio by adding in 2023 two new interactive itineraries in Valle Grana.

hinc [heritage is the new cult] is a project by

with the support of

in collaboration with

with the patronage of

creative team

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Alice Gallouin
Artistic Director

Project conception, research and copywriting, video-animations

IMG_1432-5
Ambra Dalmasso
Comunication&Web Designer

Communication, research and copywriting, web design

GraphicsOsmosi
Photography and video footage: Oliver Migliore
3D Graphics: Clément Carles
Voices: Alice Gallouin, Brando Carasso, Matteo Ghisolfi, Stefanie Mellano

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